Tag Archives: Visual Acuity

Bad Food Ads Strike Again!!!!

The Post, as some of us know, chronicles food photos. And they seem to be always on the look out for deception. Check out their article on ‘Food Ads vs real Food Photos’.

www.huffingtonpost.com/2013/09/04/food-ad_n_3861440.html

 

 

 

 

Food Photography Tips

Foot traffic is good. Especially if you are on a well travelled thoroughfare. But what if you are not. How will you be discovered? How do you get people in your restaurant? Sure hire a PR person, advertise on a food website or have your own website. What will people see when they come across your restaurant? How will your food presentation appear to your would be customers?

Let’s pose this question; how do people shop today and how do you think they will shop in the future? Regardless if it’s for a plumber, electrician or a restaurant, etc., they will more likely search via the Internet. And there’s a good chance they will be searching via a mobile device, via a tablet or phone. Locals, tourist, travelers will more likely shop via the Internet. The question is, are you and your business findable or discoverable? Are your pictures optimized to link your business to the pictures? Or are they just an image sitting on the Internet. Well the Internet via the search engines cannot see images or pictures. Search engines only read code. So if your images are flat, without code, the search engine will never find your images. Not to mention being able to link the image to your business.

Regarding restaurants, you can have the best food and service, however, if you are not findable or discoverable you will not fill the sets to be profitable or perhaps break even. Here’s where having optimized photos of your food offerings and your restaurant for that matter helps. First back to visual acuity, would this photo entice you to dine at this restaurant?

Would you want to eat this?

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Or what about this item;

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If you are just putting up mediocre images like this and hoping for the best good luck. The aesthetics of your food presentation may be putting people off.

Perhaps something more like this may help,

Chocolate Ice Cream Dessert

Or this;

Quince and Pistachio Cake Molasses Ice Cream

 

Or this;

Braised Pork Shank, Roasted Quince, Prunes, Black Kale

Would be a better presentation.

Furthermore, and back to optimizing your images, with the right optimization the last three photos would link to your website, social media and your restaurant. The images would be findable and discoverable on the Internet. Again, the Internet does not see images it reads code to identify your image and associate the image to your restaurant.

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Food Photography; Are You Serious with those Pictures of Food on Your Facebook Page, Google Plus, Pinterest and Website of the Food Served at Your Restaurant?????

 

Do the pictures of the food served at your restaurant, Bistro, etc. look edible? Are you just taking a picture and hoping the viewer will make out what the food is supposed to be? Or are you saying ‘they’ll figure out what this meal is’. And how much is this helping your business??? Studies show that visual acuity is important to consumers, buyers and especially those who dine. Locals, travelers, and other restaurant goers find restaurants mostly online. Are these really the pictures you want them to see of the food served at your restaurant?

Here are a few excerpts for ‘The Power of Visual Communication’

What we see has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and how we are influenced by it. Psychologists have demonstrated that 93% of communication is nonverbal. Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react differently to visual stimuli.

When it comes to quick, clear communication, visuals trump almost every time.

The very same visual elements that we are indelibly drawn to and so quickly absorb not only communicate data more efficiently and effectively but also affect us emotionally.

J. Francis Davis, an adult educator and media education specialist, captured it well when he said, “…in our culture pictures have become tools used to elicit specific and planned emotional reactions in the people who see them.” Visuals are not only excellent communicators but also quickly affect us psychologically and physiologically.

The ability of visual stimuli to communicate and influence is undeniable and inescapable. Through evolution, human beings are compelled to view and disseminate visuals

So visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making. If most of our decisions are based on relatively quick intuitional judgment and emotions, then how many decisions are influenced by visually appealing, easily digested pictures? Get the picture????

As aspiring food photography I had to post this. I am seeing way too many bad pictures of food advertised by restaurants either on their Facebook Page, Google Plus Page, Pinterest Clipboard or on their website or on a webpage they subscribe to for restaurant listings. Hey, guys like me can help you. You owe it to yourself, your business and future customer opportunity. Post better pictures or I should say real photographs of your food offerings on your digital media.

http://www.huffingtonpost.com/harmon-leon/bad-restaurant-food-photo_1_b_2857138.html

http://www.billiondollargraphics.com/infographics.html