Foot traffic is good. Especially if you are on a well travelled thoroughfare. But what if you are not. How will you be discovered? How do you get people in your restaurant? Sure hire a PR person, advertise on a food website or have your own website. What will people see when they come across your restaurant? How will your food presentation appear to your would be customers?
Let’s pose this question; how do people shop today and how do you think they will shop in the future? Regardless if it’s for a plumber, electrician or a restaurant, etc., they will more likely search via the Internet. And there’s a good chance they will be searching via a mobile device, via a tablet or phone. Locals, tourist, travelers will more likely shop via the Internet. The question is, are you and your business findable or discoverable? Are your pictures optimized to link your business to the pictures? Or are they just an image sitting on the Internet. Well the Internet via the search engines cannot see images or pictures. Search engines only read code. So if your images are flat, without code, the search engine will never find your images. Not to mention being able to link the image to your business.
Regarding restaurants, you can have the best food and service, however, if you are not findable or discoverable you will not fill the sets to be profitable or perhaps break even. Here’s where having optimized photos of your food offerings and your restaurant for that matter helps. First back to visual acuity, would this photo entice you to dine at this restaurant?
Would you want to eat this?
Or what about this item;
If you are just putting up mediocre images like this and hoping for the best good luck. The aesthetics of your food presentation may be putting people off.
Perhaps something more like this may help,
Would be a better presentation.
Furthermore, and back to optimizing your images, with the right optimization the last three photos would link to your website, social media and your restaurant. The images would be findable and discoverable on the Internet. Again, the Internet does not see images it reads code to identify your image and associate the image to your restaurant.