Tag Archives: Color Temperature

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Food Photography; Are You Serious with those Pictures of Food on Your Facebook Page, Google Plus, Pinterest and Website of the Food Served at Your Restaurant?????

 

Do the pictures of the food served at your restaurant, Bistro, etc. look edible? Are you just taking a picture and hoping the viewer will make out what the food is supposed to be? Or are you saying ‘they’ll figure out what this meal is’. And how much is this helping your business??? Studies show that visual acuity is important to consumers, buyers and especially those who dine. Locals, travelers, and other restaurant goers find restaurants mostly online. Are these really the pictures you want them to see of the food served at your restaurant?

Here are a few excerpts for ‘The Power of Visual Communication’

What we see has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and how we are influenced by it. Psychologists have demonstrated that 93% of communication is nonverbal. Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react differently to visual stimuli.

When it comes to quick, clear communication, visuals trump almost every time.

The very same visual elements that we are indelibly drawn to and so quickly absorb not only communicate data more efficiently and effectively but also affect us emotionally.

J. Francis Davis, an adult educator and media education specialist, captured it well when he said, “…in our culture pictures have become tools used to elicit specific and planned emotional reactions in the people who see them.” Visuals are not only excellent communicators but also quickly affect us psychologically and physiologically.

The ability of visual stimuli to communicate and influence is undeniable and inescapable. Through evolution, human beings are compelled to view and disseminate visuals

So visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making. If most of our decisions are based on relatively quick intuitional judgment and emotions, then how many decisions are influenced by visually appealing, easily digested pictures? Get the picture????

As aspiring food photography I had to post this. I am seeing way too many bad pictures of food advertised by restaurants either on their Facebook Page, Google Plus Page, Pinterest Clipboard or on their website or on a webpage they subscribe to for restaurant listings. Hey, guys like me can help you. You owe it to yourself, your business and future customer opportunity. Post better pictures or I should say real photographs of your food offerings on your digital media.

http://www.huffingtonpost.com/harmon-leon/bad-restaurant-food-photo_1_b_2857138.html

http://www.billiondollargraphics.com/infographics.html

 

 

White Balance in Photography

White balance, (that which makes the funny color cast over your photos) in photography can make a heck of a difference in your photos. Having the wrong colorcast on your shots also wreck havoc in postproduction. I found a rather good tutorial on the subject of white balance. Take a look.

http://www.cambridgeincolour.com/tutorials/white-balance.htm

Some Thoughts on Color Temperature

Hey, why didn’t my picture look like what I saw when I pressed the shutter on my camera. Faces and items have a color splash of green, auburn, or blue hue. And sometimes a color that you didn’t know existed.  These awkward color splashes can be corrected. And, it is really not that difficult. Let’s take a look at why these color splashes occur.

 

We first have to come to grips with the fact that our camera does not and cannot see as we see. And I mean all cameras. Here is why. We are often times fooled by the best picture capture combination on earth, our brain and our eyes. Any image our eyes capture our brain makes the perfect conversion and captures the scene/picture. There is nothing else on earth that can do this. So let’s stop expecting our camera to do this. It can’t. Again, the camera cannot see as we do.  The camera’s brain is a microchip and the lens is its eye. Encrypted on the microchip is a rather complex set of algorithms written to make calculations on light, exposure, color, etc. The algorithms cannot measure up to the power of our brain. They cannot duplicate our brain, period.  So stop expecting your camera to see as you see. Ok so you focus on what you want to capture you hear the beep that says take the shot you execute so what happens? Here’s the skinny, the camera mathematically executes the perfectly written algorithms on light, exposure and focus. However, after all those calculations, in the end the camera can only guess what to do. That’s right it takes its best guess and hopes it gets the capture right. Our brain does not guess. Again, your camera does not see as we see. Let’s examine this situation a little further.  I believe we all know that daylight is made up of several different colors. Our brain makes the necessary conversions and we see only one color. Our camera doesn’t always get it right. Further, light has different temperatures thus light gives off different colors. Again, we don’t notice it because our brain makes the necessary conversions. Our cameras, if we are taking pics in jpeg, and for virtually all point and shoot cameras and Smartphone cameras this is the format we are shooting in, you can help your camera out by setting the feature on the camera that reads ‘white balance’ or ‘WB’. I am not sure about all Smartphones but generally this may be a feature they do not have. Setting the ‘WB” or ‘White Balance’ can help the camera react to the color being emitted by the light. Setting the ‘WB” or ‘White Balance’ can help with those colorcast. Especially if you are in a museum or some place where you cannot use your flash. Speaking of flash, this is your ‘go to’ color cast eliminator. But take note, you need to be close enough to your subject to cancel out the color the lights in the place are emitting. It would be nice if those places that don’t let you use your flash would tell you the type of lights they are using in the place. This way you could set your ‘WB” or ‘White Balance’ and your are good. And even in clubs, bars and restaurants there’s a whole lot of colorcast going on. For example, it there are fluorescent lights expect a greenish color cast, fluorescent lights only appear white because our brain makes the calculation for us to see the light as white. Tungsten lights are orange or auburn but we see them as white because of our brain. And wow, if they are using both sets of lights and or another light source who knows what the colorcast could be.

So if you have time, care and remember, set your ‘WB’ or ‘White Balance’ setting and let’s take that into consideration when we do photo or snapshot capture.

 

Here’s a link to help guide us  on color temperature.

 

http://www.exposureguide.com/images/white-balance/white-balance-chart.png