Monthly Archives: September 2013

Sliders - Bacon - Carmelized Onion - Blue Cheese Fondue

Why good food photography is important for restaurants & lounges

If you run a restaurant, bar or café, you know how important your menu is. It is the first introduction to your food that a customer gets and having great pictures can make a world of difference. In this multicultural place that we live in, a city full of tourists and international business travelers not all of who speak English, how do you attract them into your food establishment with ease? Everyone can understand a photograph; the phrase “people eat with their eyes” has never been so relevant. Most people like to see a photo of their food before they order so they know exactly what they are getting, and for those from a different culture who are not familiar with your style of dishes this is even more important. Being a transcontinental traveler, tourist, etc. I can personally attest to this axiom. So many times I have been out in various cities abroad and can’t read the menu. However, I can distinguish what I want to eat via the photos on their food on the menu. This is also true if I look up a few restaurants to dine and they have good quality pictures of the food items available at their restaurant at their website regardless of language.

The only way to produce a professional photo style food menu is to use a professional food photography service. The do it yourself method just will not cut it in these times of high competition when your competitors all have sleek and professional menus.

A great looking food menu can look as good on your website as it does in your restaurant, bar or café. All of our photographs can be used on your website as well as being printed for your menus. When more and more people check your website before deciding whether or not to eat in your establishment, a beautiful set of food menu photographs can really give you the edge over your competition.

http://www.acmbphotography.com/importance-of-good-food-photography/

 

 

 

Sliders - Bacon - Carmelized Onion - Blue Cheese Fondue

Food Photography; More Important than Ever, Why; Because of Social Media

It is a well-known fact that one of the most effective ways to increase engagement on social media platforms is through the use of quality photographs. And what better way for a restaurant to show off its offerings than through the use of photography?

Why, then, are so few restaurants taking advantage of photography to promote their business? One non-scientific research suggests there are many reasons, including the following:

▪     Restaurant owners perceive the cost of professional photography as being too high, and they don’t think they can obtain good results on their own.

▪    Restaurant management is too busy with the day-to-day operation of their business to devote time each week to activities such as social media, photography and marketing.

Lack of awareness of the benefits photography can provide when combined with a good social media plan.

Quality photographs are of the utmost importance on Social Media Platforms. Photographs online offer a vital chance to make a great first impression.  You don’t want to squander that chance by 1) having no photos of your food, or 2) having bad photos of your food.  Ideally, a few interior and exterior shots of your venue should be included with your online media, as well as a shot or two of the chef/staff. Furthermore, stock food photography on a restaurant website is pretty much false advertising.  Restaurant/food business owners should make sure that the photos on your site are of food that you yourself prepared. Potential customers deserve to know exactly what food they can expect to be served at your establishment.

Basically keep your photos current, accurate, and of good quality. It’s not necessary to have every dish you offer photographed, but highlighting a few of your best dishes across several categories is ideal.  Know when to invest in professional photography, and think of it as just that – an investment.  You only have one chance to make a great first impression and the food photography on your site can make or break that chance.

http://westchestersocialmedia.com/2012/03/21/food-photography-more-important-than-ever-because-of-social-media-qa-with-brannon-conza/

The Importance of Good Food Photography Today

The camera in my cell phone, or my digital camera is good enough to take pictures of my restaurant’s food, so why do I need to hire a professional food photographer to take the pictures, where is my ROI or return on investment in this?

This is a common misconception in the industry among even the most elite restaurants, catering companies, cafés and bakeries throughout the world. The truth of the matter is simple, as most food stylists say, “Food goes in through the eyes first…”, in-a-nutshell, both figuratively and literally, there is no comparison to a well thought-out photo that has just the right balance of lighting, appropriate angles and composition.

Various studies also shows that when you compare a quality photograph of a food item next to a quick photo taken with your cell phone or camera, the purchase rate of the quality photo will sell more food than the one that isn’t as good looking.

So this leads us to the usage of stock photography versus custom photography. Usually stock photography looks great, but the downside to this is simple, your menu’s photography will look generic and it won’t be unique to your restaurant.

If you hire a professional food photographer like us, then you get a personalized photo that no other restaurant will have and it will also be true to your serving size and reflect your restaurant’s true ambiance.

http://www.raymondwerner.com/tools-a-resources/articles/the-importance-of-good-food-photography-in-todays-challenging-economy